Articles
Media folks are up on alternative media
(Feb 11, 2009) This is surely a grim year for traditional media, and even the internet is seeing a slowing in growth, but one area of media appears to be doing well through this ad recession, and that’s alternative media.
Restroom Alternative Advertising
NEW YORK (AdAge.com) — Once almost universally respected as rare islands of personal privacy, public bathrooms have now become a major target of mainstream marketers and their advertising media buyers.
In the end, freedom of expression prevailed.
On Thursday, an attempt by USAction and its Missouri affiliate, Missouri Progressive Vote Coalition, to purchase billboard advertising in the district of U.S. Rep. Roy Blunt was thwarted because of the ad’s political content.
Marketers chase consumers into the bathrooms.
‘Urinating on their ad creative’
To be sure, urinal mats aren’t for every advertiser; in fact, GoGorillaMedia, a New York vendor of guerilla media that produces message-laden tchotchkes such as swizzle sticks, condoms and matchbooks for clients, said that although many marketers inquire about urinal mats, few pony up the money for a buy. [...]