FAQ's
Is Outdoor advertisingan old medium?
Outdoor advertising is as old as advertising itself, but new life is being breathed into the old medium.
In fact, as digital, video and wireless technologies redefine the sector over the next few years, it will rank second only to Internet advertising in ad spending growth.
Outdoor advertising is bucking the trend.
http://www.emarketer.com/Report.aspx?code=emarketer_2000448, accessed 17 September 2009
What types of outdoor advertising are there?
- Airport Advertising
- Bus Posters
- Mobil Billboards
- Outdoor Bulletins (Billboard)
- Outddor Posters (Billboard) Bleed and 30-Sheets
- Outddor Posters (Billboard) 8-Sheets
- Subway Posters
- Transit Shelter Posters
- Emerging New Media
http://www.kristofcreative.com/learning/advertising/outdoor-media-types.shtml, accessed 17 September 2009
What draws an audience's attention to outdoor advertising?
- Outdoor delivers viewers.
- Outdoor reaches your audience when they need it.
- Outdoor is efficient
- Outdoor is big, bold and dynamic
- Outdoor offers constant repetitive exposure.
http://www.collinsoutdoor.com/outdoor.html, accessed 17 September 2009
What are the trends in digital out-of-home advertising?
- Strong growth in retail
- Relevance is the new king
- More local input
- Pictures are our new language
- Increased mobile display
Does outdoor advertising invade the visual environment?
Our jobs, our homes, our cars, our lifestyles dependent upon people shopping, which means reacting to those ubiquitous signs urging us to buy a hot new product or sign up for the latest service.
Giving people the choice to see or not to see advertising might seem reasonable, even democratic, but it works against the principle at the heart of the outdoor advertising industry, which is that effective advertising is advertising that cannot be turned off, cannot be fast-forwarded, cannot be avoided by turning the page or getting up and walking out of the room.
http://www.publicadcampaign.com/2009/06/fighting-outdoor-advertising-invasion.html, accessed 17 September 2009
How does outdoor advertising compare to other adevrtising media?
Outdoor is possibly the last place where consumers do not control the ad space.
This gives advertisers unprecedented control over how and where an ad is seen.
Outdoor is GIVING advertisers more control over their ad space through its immunity to the "TiVo effect" and its unprecedented offering of different media options.
This at a time when other ad media are offering advertisers less control!
http://www.emcoutdoor.com/why_outdoor.htm,accessed 17 September 2009
Why is outdoor advertising so expensive?
This gives advertisers unprecedented control over how and where an ad is seen.
Outdoor is GIVING advertisers more control over their ad space through its immunity to the "TiVo effect" and its unprecedented offering of different media options.
This at a time when other ad media are offering advertisers less control!
http://www.emcoutdoor.com/why_outdoor.htm,accessed 17 September 2009